Alibaba’s Tmall Innovation Partnership turns around a major new cosmetic product in 59 Days.

What You Need To Know

In a recent interview on Alibaba’s e-zine alizila, Fabrice Megarbane, president of L’Oreal North Asia and CEO of L’Oreal China, shared how they used Tmall’s user analytics to create a new product for the market.

It was a new product that they discovered the local market were searching for this solution, and with the data and platform for product launch allowed them to launch a new product end-to-end within 59 days. It is one of the fastest that they have ever managed to launch a new product.

What does this mean?

It is always heartening to know that the platforms are actively helping their suppliers be more relevant and more intuitive for the shoppers. Likewise, product owners who are assisted to sell more products and drive research product development will be more likely to stay on the platform.

Is it a buy?

Alibaba (NYSE:BABA) is a market leader in its ecosystem, and at this price weakness, it makes sense to collect stakes consistently.

About The Company

  • Alibaba was founded by Jack Ma and his 17 friends and students in 1999
  • It is a multinational technology company specialising in e-commerce, providing B2C, B2B and C2C retail services via its platform 
  • Over the years, it has grown to become the world largest e-commerce company and offer even more services including electronic payment, shopping search engine and cloud computing services
  • In 2015, its online retail sales has surpassed all US retailers combined including Walmart, Amazon and eBay

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